Paestum, former Cirio plant
2018 – ongoing
Client: Paestum Archaeological Park
Exhibition Design: Guicciardini & Magni Architects
Lighting Design: Arch. Massimo Iarussi, with Massimiliano Ravidà
Structural Design: Ing. Leonardo Paolini
Electrical Engineers: Ing. Gianmario Magnifico, Ing. Mauro Garuglieri
Graphic Design: Rovai Weber Design
The former Cirio factory is an icon of the city of Paestum. Intended for the transformation of tomatoes, the factory was built starting from 1907 in Santa Venera, partly on the ancient structures of a sanctuary dedicated to Aphrodite-Venus, then brought to light in several excavation campaigns. Today, the plant is the subject of an impressive reorganization project, which will make it a cultural center, reception center and privileged access door to the Archaeological Park. It will host several functions, including the Museum of the Mediterranean Diet and that of the Sanctuary of Santa Venera and will enrich the visitor’s experience, making him fully appreciate an extraordinary territory, rich in history and culture.
The light project tries to capture the visitor and guide him along the way, accompanying him to discover the different competing values of the site: archaeological, archaeological-industrial, exhibition, naturalistic.