< daniela, Autore presso STUDIO MASSIMO IARUSSI
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daniela

Hot air
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I would like to stand up for a product that is often frowned upon – ‘hot air’. ‘Hot air’ specialists are often spoken about in disparaging terms, and the exceptionally…

Flatland
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In his novella, “Flatland”, Edwin Abbot tells of a two-dimensional world and the shock experienced by the protagonist when he finds out about the existence of a tridimensional universe. The…

Shamans
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The light is a very fashionable topic today. It has to do with a lot of captivating things: Design, Architecture, Art. Creativity, Show business, Fashion, Made in Italy. It summons…

Those great 70s
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I went to the college in the 1970s, and so it’s understandable that I recall that time with some nostalgia. I find it harder, though, to understand the attraction felt…

Never enough
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We can never get enough. This could be the one slogan condensing the franticness of our lifestyle rhythms. There’s never enough. Of everything: never enough time, never enough money, never…

We’re all bakers
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“We’re all bakers” was the title of an imaginary TV program that, in an advertisement of some years ago, taught the art of pastry-making. The protagonist of the spot, trying…

A normal job
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I am a lighting designer. When I find myself in a group of new people and I’m asked what my job is, their comments to my answer are always a…

Hair Stylist
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I used to get my hair cut by an elderly barber. His shop boy was kind and accommodating, and his shop was straight out of an Italian neorealist film. The…

Traffic lights
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Technological development runs fast and anticipates the future. In the lighting sector, innovation is giving a huge contribution to the solution of one of the problems that are greatly affecting…

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